![]() Topps would eventually acquire the brand in 1989, but changed the focus of the cards to rookie players, for which it has since become a staple of the collecting community. Their emphasis on rookies and their long history in the industry speaks to the volumes of experience and trust many have in the company as a whole. The two would quickly form a rivalry that would challenge each company to keep outpacing the other in terms of the quality and quantity of their products. Great for a Trophy Case Display, Cooperstown Baseball, Softball Stand, Made in USA. Autographed Baseball Holder and Softball Shelf Display. This set and the two following are known as their "Play Ball" collection, and to this day, they remain one of the most sought-after and iconic sets in baseball card history. After its initial success in the 1940s, the company struggled to compete with the other main gum and trading card company, Topps. Personalized Championship Ring Display - Sports Ring Display - Baseball Ring Holder - Softball Ring Display - Football Ring Holder - Trophy. With humble beginnings, initially only selling non-sports cards in their 'Horrors of War' collection and having success in the bubblegum industry, Bowman finally released its first set of baseball cards, a mere 48 in total, in 1948. Upper Deck set itself apart by including pieces of game-used jerseys and autograph inserts in their 1996 'Upper Deck Football Set' and the 1990 'Baseball Heroes' set. This practice has become a staple of the card collecting hobby today. Upper Deck's massive popularity and positive reviews later led the company to become the first trading card company to branch out in other sports in 1991, most notably hockey, basketball, and football. Their varied line of products and game-changing ideas set Upper Deck apart from the competition. This process included having a witness at every signing event for athletes, which solidified the company's already exceptionally trustworthy reputation. Upper Deck is a well-known baseball card brand founded in 1989. The outstanding quality of their cards sets the standard for the card industry as a whole, and no feature better highlights this than their 1992 Upper Deck Authentication (UDA) program, which was a five-step process that ensured their memorabilia and cards' autographs were authentic.
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